Being asked to think of an innovative app is no mean feat... my best idea was an app to store your loyalty card on such as your Nectar card, or Boots advantage card only to be told "Starbucks already do that;" and then to remember the Apple iPhone 'Passbook' - which was obviously distantly stored in the back of my mind- an in-built app that stores your loyalty cards, tickets and even plane boarding passes all in one place.
So, how can you think of an innovative app which hasn't been done before? Well, this made me think of an app, which tells you which apps already exist!? Therefore your app can be searched, compared and you will find out just how innovative and entrepreneurial your app really is :)
Thursday, March 21, 2013
Thursday, March 7, 2013
Mashups: What Celebs Are Wearing And Where They Got It
We have all seen those pages in the magazines where people have written in asking where Fearne Cotton bought this, or where can I get the latest coat worn by Kate Middleton...
This mashup will combine the fashion pages from all the weekly magazines, showing what celebs are wearing and the latest trends. Alongside this, high street and designer data showing where these items are sold and how much they cost etc. Could even look at whether items are currently in stock online.
It would be good to have this as both an app and a website, so then users can get this up on there phone whilst out shopping and can pop in store and buy the item!
This mashup will combine the fashion pages from all the weekly magazines, showing what celebs are wearing and the latest trends. Alongside this, high street and designer data showing where these items are sold and how much they cost etc. Could even look at whether items are currently in stock online.
It would be good to have this as both an app and a website, so then users can get this up on there phone whilst out shopping and can pop in store and buy the item!
User Generated Content - How is it used in the online supermarket industry?
User Generated Content is, essentially, content generated by users. This can range from writing reviews or comments on a website or product down to tracking Internet usage or behaviours. According to Cook (2008), they can be split into two types of users - passive or active.
Hundreds of sites now allow customers to review products after purchase for the convenience of future customers. Popular sites include eBay and Amazon, and this is only increasing day by day.
In terms of the online supermarket industry, many firms are currently focusing on reviews for their non-grocery products. One such company is ASDA, who launched this back in 2009 on products such as clothing, electronics and homeware. Not only will this mean genuine reviews for customers from other customers, it will also give the company an insight into how customers rate products as well as giving them a view on what customers want out of the product.
(source: http://www.brandrepublic.com/news/917654/)
Hundreds of sites now allow customers to review products after purchase for the convenience of future customers. Popular sites include eBay and Amazon, and this is only increasing day by day.
In terms of the online supermarket industry, many firms are currently focusing on reviews for their non-grocery products. One such company is ASDA, who launched this back in 2009 on products such as clothing, electronics and homeware. Not only will this mean genuine reviews for customers from other customers, it will also give the company an insight into how customers rate products as well as giving them a view on what customers want out of the product.
(source: http://www.brandrepublic.com/news/917654/)
Thursday, February 21, 2013
Big Data: What is Data Mining?
Data Mining is the process of identifing patterns in large data sets using computers. This is largely done through databases and statistics for analysis purposes. The main aim of Data Mining is to discover new information from a set of data and turn it into a useful, readable, logical structure for someone.
Supermarkets, for example use data mining for analysis of customer purchasing habits - one US supermarket chain discovered that most consumers did their 'big shop' on a Saturday and only popped in for essentials midweek. Supermarkets can use this data to their advantage as it will mean they know when to put on promotions, and when not too.
This system is also used in customer loyalty card programmes - such as Sainsburys's Nectar Card or Tescos's Clubcard. The system can track consumers most bought items and send them relevant discount vouchers for example.
Telephone providers also use data mining in order to offer their customers different types of plans. For example, free weekend calls, or a business plan.
Supermarkets, for example use data mining for analysis of customer purchasing habits - one US supermarket chain discovered that most consumers did their 'big shop' on a Saturday and only popped in for essentials midweek. Supermarkets can use this data to their advantage as it will mean they know when to put on promotions, and when not too.
This system is also used in customer loyalty card programmes - such as Sainsburys's Nectar Card or Tescos's Clubcard. The system can track consumers most bought items and send them relevant discount vouchers for example.
Telephone providers also use data mining in order to offer their customers different types of plans. For example, free weekend calls, or a business plan.
I'm new to this...
Hi Everyone!
This is my new blog where I will be posting all things digital marketing!
I am a final year Business student with an interest in digital marketing.
Any hints or tips are welcome :)
This is my new blog where I will be posting all things digital marketing!
I am a final year Business student with an interest in digital marketing.
Any hints or tips are welcome :)
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